#StopHatePolitics

Brad Chase
3 min readJul 17, 2020

The recent Black Lives Matter protests resulting from the tragic murder of George Floyd are the largest movement in our country’s history. The shift in public opinion towards a more racially just society has been dramatic. Most Americans now agree with the ideas expressed by the Black Lives Matter movement, including that police departments should change how they operate.

Businesses have joined the cause too. Corporations are condemning racism, enacting anti-racism personnel policies, donating to racial justice advocacy groups (nearly half a billion dollars so far), promising to support black enterprises, committing to hiring more people of color (including in leadership), and more. The #StopHateforProfit campaign boasts nearly 1,000 companies that have suspended advertising on Facebook until the social media platform takes concrete steps to stop the spread of hate and disinformation. NASCAR banned the confederate flag. The SEC, the NCAA and others influenced Mississippi to change its flag, which included the confederate flag within it. With pressure from corporate sponsors, the Washington Redskins will change and the Cleveland Indians will likely change their names. Aunt Jemima, Uncle Ben and more racist brands are being retired.

These are the first steps of an anti-racist business movement. The next step is for all public companies to make all their direct and indirect political…

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Brad Chase

Author Strategy First, former senior Microsoft executive